Making a pretty pile of rocks on a beach seems like a nice way to spend a sunny afternoon.
But there is some backlash against the art of stone stacking.
Humans have been making their mark through rock cairns and monuments for centuries.
Now critics say building new ones spoils pristine environments and could be a threat to wildlife. Supporters say the health benefits far outweigh any damage.
'Everybody's doing it'
John Hourston, founder of the Blue Planet Society, believes it's a worrying trend.
"People are doing it with no education of the environment so they don't know what site they're in - whether the site has any wildlife significance or historic significance," he says.
Almost every beach we visited in Orkney was spoiled by people leaving their mark and for a photo for social media. It's a worrying trend. It ruins the scenery and the environment. #CountryFile pic.twitter.com/vcDKELB1US— Blue Planet Society (@Seasaver) August 5, 2018
"Add to that the historic significance of cairns in Scotland, used for landmarks and to show safe ways. You're now confusing that with personal statements that really mean nothing."
"Everything has its place. I think creativity is great and I think getting into the environment is great, but with the growth of social media it's reached a point where everybody's doing it."
James Craig Page is a stone-stacking artist and also organises the European stone-stacking championships in Dunbar.
The event attracts competitors from across the UK.
For James, the benefits to mental health far outweigh any harm that is being done to the environment.
"We've done workshops with schools and have found that children who have trouble focusing in the classroom absolutely take to the stone balancing," he says.
"A lot of parents and teachers alike have said they are absolutely flabbergasted at these children spending more than 30 seconds focused on anything."
John Hourston thinks the key message is that people should be aware of the impact they're having.
"The first rule of the environment is leave no trace," he said. "If we educated people to understand that philosophy I think then people would have second thoughts about making a personal statement with a rock stack."