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Maximuscle founder Zef Eisenberg hurt in Straightliners crash

image copyrightPA
image captionZef Eisenberg was airlifted from Elvington Airfield

The millionaire founder of the Maximuscle nutrition brand was airlifted to hospital after a crash at a high-speed racing event.

Zef Eisenberg was riding a gas turbine engine motorbike at the Straightliners Top Speed meeting at Elvington Airfield in North Yorkshire.

The 43-year-old fell from his Madmax Turbine bike during a during timed track run at 14:00 BST.

It is understood he has a suspected broken pelvis.

The event is a gathering of vehicles to attempt land speed records.

image copyrightPA
image captionZef Eisenberg, prior to being airlifted to hospital, on his gas turbine motorcycle

A spokeswoman for the Madmax race team, owned by Mr Eisenberg, said he "had an accident racing" and was taken to Leeds General Infirmary. He is understood to have sustained a suspected broken pelvis.

She added: "He is in a stable condition and is receiving the very best care."

Guernsey-based Madmax is a specialist engineering team focusing on extreme motor bikes, quad bike and land speed racing

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