A former pottery factory site in Stoke-on-Trent is set to be turned into homes after plans were approved by the city council.
It means 193 properties will be built on the old Churchill China site, off Waterloo Road, Hanley.
The 10 acres (four hectares), owned by Stoke-on-Trent City Council, has lain unused for many years.
Developer Barratt Homes said it hoped to create a "thriving" new community.
It is unclear how long the redevelopment work will take.
It is not the first time the site has been earmarked for housing, with several other multimillion-pound schemes failing to materialise.
The land is one of the city's Housing Zone areas which means government loans are available to speed up building homes on large developments.
Randy Conteh, cabinet member for housing, said: "We're delighted planning permission has been granted for this site to be developed.
"The Churchill site is in an excellent location - being part of the gateway into the city centre - and its development gives a further boost to our housing growth plans as well as providing local regeneration benefits."