BBC News

Peta anti-dairy advert removed after complaints

image captionNotts County complained about the poster, which the BBC has chosen to blur

A sexually suggestive advert by an animal rights group has been removed following complaints it was misogynistic and not family-friendly.

The anti-dairy poster by People for the Ethical Treatment of Animals (Peta) was placed outside Notts County FC's stadium on Thursday.

It was taken down the next day and has now been replaced.

Peta said another advert against eating turkey for Christmas would go up later this week instead.

The controversial poster warned people that dairy could be harmful to health advising "Don't swallow. Ditch dairy".

The picture, which the BBC chose to blur, showed a shocked woman spattered with white liquid on her face next to the words "some bodily fluids are bad for you".

image captionThe poster was changed on Friday following complaints from the club and members of the public

A spokesman for Peta said it had been a "cheeky" advert with a serious message which had been "stifled because some people found it offensive".

He said: "Despite this setback, we'll still be able to promote a message of compassion for animals with our replacement billboard, asking "if you wouldn't eat your dog, why eat a turkey?", which is going up later this week instead."

Notts County, who had called for the billboard's removal, declined to comment.

The poster was replaced by advertising company Space Outdoors, who the club said had agreed the content was "not in keeping with our community and family focused values".

The Advertising Standards Authority (ASA) said it had received nine complaints about the nature of the poster and was still considering whether to investigate.

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