Local companies in Northampton have given their backing to plans to make the town a Business Improvement District (BID) to boost trade.
BIDs involve asking businesses to pay an extra levy in rates that goes into a pot to be spent on improving and promoting the town.
A survey of 166 local firms found that 71% backed the creation of a BID.
The turnout for the ballot was 36.2%, but those firms pay nearly half the business rates in the town centre.
Neil Bartholomey, deputy chair of the Northampton town centre BID project, said: "This is excellent news for every town centre business.
'Improving town centre'
"We all want to see a confident, ambitious and successful town centre, and a big part of this will be setting up the BID.
"Businesses will now be able to raise money and take a more active role in deciding how to improve our town centre."
Work will now begin on setting up the BID as a business with an independent board.
When the BID is set up, all local businesses with a rateable value of £15,000 and over within the BID area, including Northampton Borough Council, will be required to pay an additional 1% on their business rates.