Police are renewing appeals for information about a missing Great Yarmouth boy on the 10th anniversary of his disappearance.
Daniel Entwistle was seven when he failed to return home on Saturday, 3 May, 2003.
He was captured on a local shop's CCTV and his bike was found near Trinity Quay, leading to a river bed search.
Norfolk Police said they hoped the anniversary would jog memories and provide vital, fresh information.
Det Insp Gary Bloomfield said: "Daniel would have been a teenager now and the last few years have been a heartbreaking time for his family, who have had to live with the fact that he has never been found and therefore had no closure.
"He went missing during the bank holiday weekend and we would like to take this opportunity to appeal to anyone who believes they may have been in the area and have new information to come forward."
Police said Daniel was 3ft 2ins (0.96m) tall and was wearing a blue Adidas t-shirt, blue tracksuit bottoms and grey trainers on the day of his disappearance.
There was a potential sighting of him with a group of boys near the river at Trinity Quay at about 15:30 BST.
Daniel, who lived at Copperfield Avenue, was caught on camera at Blencowes convenience store at about 17:05.
His red BMX bicycle was found abandoned in the early hours of the following morning.