Fried 'Kidz Breakfast' at Great Yarmouth would 'ruin heart'

A fried breakfast served in Norfolk that promotes itself for being the weight of a small child has been condemned for its health risks.

The Kidz Breakfast at Jesters Diner in Great Yarmouth is claimed to weigh 9lb (4.08 kg) and includes 12 rashers of bacon, 12 sausages and six eggs.

The local HeartCare Cardiac Support Group said finishing the meal would "absolutely ruin your heart".

Diner owner Martin Smith said the breakfast was "just a bit of fun".

The "Jesters Challenge", at the cafe on Morton Peto Road, invites contestants to eat the breakfast in 60 minutes, with no additional help, to get it free of charge.

Its price if you fail is £15.

The breakfast is served on a plate covering 2.5 sq ft (0.23 sq m).

'Wasn't big enough'

The cafe menu claims you can "leave half a stone heavier" by tackling their "ultimate breakfast".

Mr Smith said interest was growing in the breakfast and he had received inquiries from people in the US, New Zealand, Cornwall and London who were willing to try it.

Mr Smith said no one had ever finished the breakfast, but one man had attempted it twice and the second time managed to get half way through it after two hours.

"We kept getting hassled that our Fat Boy Breakfast wasn't big enough so we decided that we'd go one stage further and take it to the ultimate," said Mr Smith.

"Obviously this is not something that should be attempted lightly. We don't particularly recommend it. It's just a bit of fun really."

'Profoundly wrong'

Ellie Hambling from HeartCare Cardiac Support Group, based at the James Paget University Hospital in Gorleston, said the meal contained severe health risks and agreed, when asked, that someone eating it who had a heart condition could die.

"It would absolutely ruin your heart. It's a no-goer I'm afraid," said Ms Hambling.

Prof David Haslam from the National Obesity Forum said it "is possible" someone could die after eating the meal in a single sitting, but added it was "very unlikely".

He said eating the breakfast was "dangerous" and "profoundly wrong" and could lead to diabetes, heart disease and stroke.

Prof Haslam said the calories in the meal would amount to at least 6,000 - up to three days' food intake for an average person.

He said the diner should take responsibility by "taking it off the market".

The diner's owners said they would keep selling it, but agreed to help the HeartCare charity in a local fundraiser.

The breakfast could be the world's largest full English, according to the Guinness World Records website.

It said the largest commercially available English breakfast as of 1 December 2009 could be bought at Mario's Cafe Bar in Westhoughton, Bolton, weighing an average of 6 lb 7 oz (2.92 kg).

No-one from Guinness World Records was available to comment on whether the record had been broken.

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