An extended Tesco store has been given the go-ahead at a former Norfolk factory site.
Tesco will create an Extra store in King's Lynn by demolishing the former Campbell's buildings next door to its Hardwick supermarket.
Councillors in west Norfolk approved the revised £40m plan, which will bring 1,000 jobs to the area, on Monday.
In June, Tesco's plan was refused, but a Sainsbury's store nearby was given approval.
Consultants had said the cumulative effect of two superstores would pull trade away from the Vancouver Quarter shopping area.
A restaurant, pub and car showroom will be built on the site, less than half a mile (804m) from a Sainsbury's store which is being created within the former PinguinLutosa frozen food factory.
The previous proposals had been refused over highways concerns and the impact of the sale of electrical goods, clothing and other products on the town centre.
Tesco's new plan included its own research into the traffic around its store and Sainsbury's, and the combined effect of both supermarkets on town centre trade.
The council said consultants agreed that the stores would compete with each other and town centre growth had lessened any potential impact.
Michael Kissman, from Tesco, said: "We've been part of King's Lynn for the past 23 years.
"Our store is incredibly popular with customers but they've asked us for a wider product range and a new store."