A project to "transform" the waterfront of a Norfolk town with 1,000 homes could include a shopping centre under revised plans by the council.
The area between the Haven and Breydon bridges and opposite the Great Yarmouth Town Hall is earmarked for development.
The borough council, working with urban regeneration company 1st East, said the link between the railway station and town centre could also get a facelift.
Residents are encouraged to have their say on the plans from Thursday.
The plan already includes a hotel, shops, green space, improved flood defences, leisure outlets and offices, the council said.
'An outstanding place'
Full details will be displayed at the town hall and at Gorleston library until 17 December, when the consultation ends.
A two-day event at one of the shop units in Market Gates is also planned within November.
Philip Watkins, 1st East chief executive, said: "Within 15 to 20 years, the Great Yarmouth Waterfront area can become something the whole town will be proud of, an outstanding place to live, work and visit.
"We want everyone in the town to feel part of it by sharing their thoughts and ideas on the development now."
David Glason, the council's planning policy manager, added: "This visionary development plan aims to rejuvenate and open up to the public the central waterfront areas of Great Yarmouth.
"I would encourage anyone with an interest in the future of Great Yarmouth to submit their comments of support or objection to our Planning & Development Department for consideration in drafting the final document."