It was a case of "should've gone to Specsavers" for one of the firm's drivers after they crashed into a lamppost.
The crash, in Woolton, Liverpool, led to lampoonery on social media, after the city council posted a photograph of the car with hashtag "#ShouldveGoneTo".
With puns a-plenty on Twitter, one user said "what a spectacle", with another saying "eye eye!".
The woman suffered minor injuries, Specsavers said.
The white company car appeared to have veered off the road at the junction between Menlove Avenue and High Street before crashing into the lamppost, which was left leaning.
Liverpool City Council joked they were "on sight" fixing the light, adding "if you see any others, we'll look into them... #shouldvegoneto".
Another Twitter user said the driver "didn't see that one coming".
The optician's well-known slogan launched in 2002 and similar jokes were made in 2013 when a silver Ford smashed into the front window of a Specsavers shop in Sevenoaks, Kent.