Bid to maximise Beatles' tourism cash in Liverpool
A new organisation has been set up to maximise the amount of tourism cash in Liverpool generated by The Beatles.
Peter Hooton, frontman of Merseyside band The Farm, was chosen to lead the new organisation.
The group is to have its first official meeting in March.
Mr Hooton said he was" delighted" to have been asked to lead the group by Mayor of Liverpool Joe Anderson.
"I hope the group can come up with strategies and ideas to enhance the already superb attractions the city has to offer."
Chris Brown, director of Marketing Liverpool, who is a member of the new Legacy group, said: "The Beatles is a massive driver of international visitors to come to Liverpool, as shown in the recent report.
"The industry is in a very healthy state with product such as Cavern City Tours, The Beatles Story and the National Trust properties alongside landmarks like Penny Lane and Strawberry Field."
Day trippers per year
- 250,000 people a year pay a visit to The Beatles Story - Eight Days A Week!
- 800,000 music fans go down the steps to the Cavern Club on Mathew Street
- 10,4000 fans visit the childhood homes of John Lennon and Sir Paul McCartney on minibus tours