Liverpool opens business embassy in London

Liverpool waterfront
Image caption Liverpool has 'big ambitions and big opportunities', Councillor Joe Anderson said

Liverpool is opening an embassy in London to try to attract businesses to Merseyside.

The office, based in New Broad Street, near Liverpool Street, is a joint scheme by the council, public sector groups and 30 Liverpool businesses.

City council leader Councillor Joe Anderson said it would offer potential investors a flavour of Liverpool and hopefully encourage them to visit.

"The city has big ambitions and big opportunities," he said.

"We have big developers like Peel Holdings wanting to invest £5.5bn in the Liverpool Waters project which will make the waterfront as good as Canary Wharf. That's a massive opportunity," the leader of the Labour-run council said.

He said the office, which is being funded by Liverpool businesses, would be open for three months in the first instance but added that he was confident it would be extended.

Liverpool also had a pavilion at the 2010 World Expo in Shanghai, which Mr Anderson said had 770,000 visitors.

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