London named No.1 city destination on TripAdvisor

The City Image copyright Emma Lynch/BBC
Image caption London is the first city to receive the Travellers' Choice Award more than once. It also won in 2012, with the award launched in 2008.

London is the top-ranked city destination in the world, according to TripAdvisor users.

It was the most searched for city in a 12-month period and had more than one million reviews last year, the travel review company said.

The 2016 Travellers' Choice Award is based on an algorithm that takes into account reviews of accommodation, eateries and attractions.

It is the second time London has come first. Istanbul came second this time.

The first time London won the award was in 2012 when it benefitted from the Olympic Games and Paralympic Games uplift, a spokesman for the firm said.

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Media captionHighlights from The London 2012 Olympic Games opening ceremony

The current award period runs from November 2014 until November 2015.

A ceramic poppy installation at the Tower of London helped propel it into the most highly-rated London landmark and attracted more than five million visitors in 2014. The cascade segment of the display then went on tour across the north of England.

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Media captionDrone footage shows 888,264 poppies that encircled the Tower of London

The birth of Princess Charlotte in May 2015 may also have contributed to London's renewed popularity as a visitor destination, the company said.

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Media captionThe royal princess, who is later named Charlotte, is presented to the world

Travellers' Choice Award 2016

Top 5 world cities


attracted more than 1m reviews


placed second

  • Marrakech placed third

  • Paris placed fourth

  • Siem Reap placed fifth

In order, the most popular world cities by customer rankings for the 2016 award were: London, Istanbul, Marrakech, Paris, Siem Reap, Prague, Rome, Hanoi, New York and Ubud in Indonesia, which made its debut in the top 10.

Travellers Choice Award fast facts:

  • Most of London's reviews came from people living in the UK, followed by American, Italian and French reviewers
  • The most frequently reviewed area in London was Covent Garden
  • The average traveller rating for London hotels was 3.9 out of 5
  • The average traveller rating for London restaurants was 4 out of 5
  • The average traveller rating for London attractions was 4 out of 5
Image copyright TripAdvisor
Image caption Ubud makes its debut this year in the top 10 highest rated world cities

Chris Gottlieb, on behalf of Visit London, the mayor's official promotional company for London, said he was "delighted" at the result.

He said: "London boasts an unrivalled mix of history, cutting-edge contemporary culture and a rich calendar of special happenings to entice international visitors and encourage online reviews.

"Our latest tourism campaign, Fans of London, will shine a spotlight on some very exciting events to come, including the celebrations around 400 years of Shakespeare's legacy and the first international exhibition of the Rolling Stones, Exhibitionism."

Image copyright TripAdvisor
Image caption Another 3,000 businesses registered on the travel review site in 2015, bringing the total number of London businesses registered to 26,000

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