VideofyMe app uses Twitter to help young get jobs
A scheme to help young people gain employment through social media has been launched.
The VideofyMe app allows job hunters to record a video CV which is uploaded to Twitter. Employers can search the hashtag #employme to find applicants.
The project is being launched with London-based charity UK Youth and has the backing of Dragons' Den judge Hilary Devey.
Latest youth figures show 958,000 people aged 16 to 24 are unemployed.
Recent research by High Fliers shows that an average of 46 UK graduates are competing for each job.
Job hunters can record the video CV using the free smartphone app and then share it with hashtag #employme followed by a second hashtag of the sector they want to work in e.g. #design or #charitysector.
The automatic aggregation by Twitter of the videos through the #employme hashtag means that uploaded video CVs can be easily found by interested employers. Some videos may also gain popularity by going viral.
It can also be uploaded to Facebook, YouTube and Tumblr.
Ms Devey has pledged to tweet a link to her favourite CV each week.
Mitchells & Butlers, who manage 1,600 pubs and restaurants including the All Bar One and Harvester chains, said it would use the scheme.
Helen Stuttard, senior recruitment manager, said: "I think that the video CV is a great idea especially for young people, graduates and students who may want to get their personality across as well as their passion for the role for which they are applying."
Charlotte Hill, chief executive of UK Youth, said: "Video CVs are a fantastic idea. They are simple and accessible to all and can help young people from all backgrounds present their skills and talents directly to employers."
A recent survey by Inspiring Interns, a company which helps graduates find internships which lead to full-time employment, found 94% of its clients wanted to see video CVs of candidates as part of the recruitment process.