Kate Moss hoarding collapse on Oxford Street causes injuries
Four people were taken to hospital after an advertising board featuring supermodel Kate Moss collapsed on London's busiest shopping street.
The hoarding for fashion store Mango, on Oxford Street, fell at 16:15 GMT.
Three women and a man went to hospital, one with a suspected back injury, while others suffered minor injuries.
Shocked shoppers posted photographs of the scene on Twitter, one of which showed police officers struggling to hold up the giant picture of Moss.
Part of the street was closed to traffic while emergency services attended, one eyewitness said.
A London Fire Brigade spokesman said: "Three fire engines, four fire rescue units and around 40 firefighters are at the scene. The police and London Ambulance Service are also at the scene.
"It is not thought at this stage that anyone is trapped but around four people are thought to have been injured."
A Scotland Yard spokesman said those injured included a man in his early 60s, a woman in her mid-40s and a 23-year-old woman.
He added: "Police carriers backed on to the hoarding to support it while efforts were made by workmen to secure it.
"It was the kind of hoarding that surrounds a shop when it is being refurbished."
The Health and Safety Executive has been informed. A spokesman said: "We are aware and making initial inquiries."