London launches children's literacy strategy
A literacy project aimed at helping London children struggling with learning development has been launched.
The project aims to help children aged between three and five from more than 2,000 families.
The families will receive support from volunteers who will encourage them to use reading and games to boost their children's learning.
The scheme was launched by London Mayor Boris Johnson and Flava singer Peter Andre.
Adults interested in taking part in the scheme can apply to be "literacy champions" who will work with families whose children have been identified as having learning development issues.
Organisers are also looking for "reading ambassadors" who will participate in library story times and reading workshops.
The scheme, led by charity the National Literacy Trust, will target 12 London boroughs.
Mr Johnson said: "Improving childhood literacy unlocks a myriad of opportunities and bestows a life long passion for learning.
"It is desperately unfair that hundreds of children in our city enter education struggling with the basic language and learning skills they need to succeed in the classroom."
Andre, who is a father, said: "As a child I adored books and listening to the fantastic stories my parents would tell me and my brother.
"Reading doesn't need to be a chore, and the earlier we get our kids to embrace it, the better."