Lincoln to receive two brown tourism signs along A1
Two brown tourism signs are to point the way from the A1 to the historic city of Lincoln.
City businesses and politicians took their campaign for the signs to Westminster in 2011.
They argued that the city, home to one of four surviving copies of the Magna Carta, was historically significant enough to make the signs necessary.
The signs, to go up by the end of May at Newark and Markham Moor, have cost £60,000.
Lincoln's Business Improvement Group (BIG), secured half of the funding from Lincolnshire County Council.
The rest came from organisations including Lincoln Cathedral, Lincolnshire Co-op, City of Lincoln Council, the city's two universities and Lincoln BIG itself.
"It's been a long and difficult journey but we are absolutely delighted that we have finally arrived at the day when the brown signs will go up," said Lincoln BIG chief executive Matt Corrigan.
"The signs underline Lincoln's status as an important tourism destination, and the need to direct people here safely by the best route."
Campaigners, including Lincoln MP Karl McCartney, went to Parliament to meet then-Under Secretary of State for Transport Mike Penning to make their case for the signs in 2011.