A recycling scheme for crisp packets has been launched by Walkers after it was targeted by protests on the issue.
Walkers was the focus of a campaign where its crisp packets were posted back to the snack firm, which led to problems at Royal Mail sorting offices.
Now the company said it had put in place collection points across the UK and also offers a free courier service.
Environmental group Beach Guardian welcomed the move, but said "the most vital thing is that people use it".
Leicester-based Walkers had faced months of criticism that its metallised plastic packets were contributing to litter and marine pollution.
Packets dating back decades were found on beaches, and a petition demanding environmentally-friendly packaging received more than 330,000 signatures.
Another campaign saw people encouraged to post packets back to Walkers, prompting Royal Mail to intervene as the plastic pouches were slowing down its systems.
The new recycling scheme was first announced in the summer, but is officially launched on Monday.
A spokesman for Walkers said: "Crisp packets are technically recyclable, the issue until now has been that they weren't being separated or collected for recycling.
"This scheme will tap into an established network of recycling collection points around the UK.
"It is simple and free to use, all brands of crisp packets will be accepted and will ultimately be turned into other basic plastic items."
Those who cannot get to a recycling centre can use a dedicated courier service free of charge, the company said.
Emily Stevenson, co-founder of Beach Guardian, said: "This scheme is a great step in the right direction. It gives people an option to dispose of their packets responsibly.
"Of course the most vital thing is that people use it."