Plans for a Tesco store near a West Yorkshire market town have been rejected by councillors.
The supermarket giant had applied for permission to build a store outside Holmfirth, the town made famous by the hit BBC sitcom Last of the Summer Wine.
The application was turned down by a Kirklees Council planning committee over traffic concerns.
Tesco said it was "really disappointed" as it had seen "overwhelming local support" for its plans from residents.
A spokesman added: "At this stage we can only offer thanks to the supporters who took time today to make their views known."
The 2,150 sq ft (200 sq m) supermarket would have been built on New Mill Road, about half-a-mile from Holmfirth town centre.
It was the second time the supermarket had applied for permission to build a shop near Holmfirth.
Plans to build a store on the same site were withdrawn in September 2009 after local residents claimed it would affect the town's character and cause congestion.