Marketing chiefs in Lancashire are considering bidding to become a future UK City of Culture.
Marketing Lancashire wants to celebrate the county's "wealth of artistic and cultural projects".
The organisation, which has representatives from every council, said a City of Culture bid would form part of this initiative.
A spokeswoman said it could be a county-wide bid or might focus on a particular town or towns.
Rachel McQueen, chief executive of Marketing Lancashire, said it had worked closely "with cultural organisations across the county to develop a cultural narrative that brings to life the wealth of artistic and creative projects, organisations and venues that we have".
She added: "We're exploring all kinds of opportunities that could provide a bigger platform for our cultural partners, including UK City of Culture.
"At this early stage we are just looking at whether and how we put a bid together and we are liaising with all cultural partners across the county.
"No decisions have been taken as to whether there will be a bid from Lancashire or where it might focus."
The idea of nominating a UK City of Culture came when the Department for Digital, Culture, Media and Sport wanted to build on the success of Liverpool's year as a European Capital of Culture in 2008.
Derry/Londonderry was the first in 2013, Hull was the second in 2017 and Coventry will be next in 2021.