Plans to build a hotel on the site of the former pier in Fleetwood will be discussed by councillors on Wednesday.
A developer wants to replace the pier, which was destroyed by fire in 2008, with a hotel.
Businessman Mike Simmons wants a 43-room hotel building containing bars, restaurants and a gym.
But some local residents and the Fleetwood Civic Society have objected, claiming it would spoil the esplanade.
Wyre Council's planning committee will meet at the nearby Marine Hall to consider the plans.
Planning officials are recommending councillors to approve the scheme.