A £2.5m road improvement scheme to benefit bus passengers and cyclists has started in Rochester.
The government-funded work is set to give more priority to buses, bicycles and pedestrians and reduce traffic congestion in Corporation Street.
Councillor Phil Filmer said the work would transform the "key road" for all who used it and lived close to it.
The project is due to be completed next year and work will be suspended during Christmas and the Dickens Festival.
Mr Filmer said: "The cost to Medway taxpayers is zero but the benefits are immense."
The scheme includes giving greater priority to buses, installing new bus stops with real-time travel information, and providing a continuous off-road cycle route and better pedestrian crossings.
Medway Council said there would also be better connections between historic Rochester and the new Rochester Riverside development.
The work, which started on Monday, also includes creating attractive public open space, and LED street lighting with better visibility.