An area in Worcestershire has the 10th highest employment rate of people over 50 in the UK, according to research commissioned by the BBC.
In the Malvern Hills council area 50.5% of this group were employed in 2009/10, an Experian study related to an increasing ageing population found.
The average employment rate of adults over 50 in the UK was 38.1%.
Herefordshire & Worcestershire Chamber of Commerce said the Malvern Hills figure provided "really positive news".
Gary Woodman, head of policy and education, said the chamber "actively encourages employers to take on a mixed range of ages".
He added: "The over 50s often have excellent customer care skills and a wealth of experience.
"The Malvern Hills area is ahead of its time in its attitude to employing a diverse workforce.
"With the recent announcement of an increase in the retirement age, I think we will continue to see this trend across more of the country."
The UK government has been planning to scrap the default retirement age of 65 from October 2011.
Currently, an employer can force an employee to retire at the age of 65 without paying any compensation.