BCP council logo: New design revealed
A new logo design for a council has been revealed after previous suggestions were criticised.
The £8,000 logo was created for Bournemouth, Christchurch and Poole (BCP) councils, which are due to merge in April.
The shadow authority said it was proud of its "recognisable" logo which "creatively showed" its new area.
It has been branded a "snowstorm" by one councillor, although it was described as "brave" on social media.
The shadow authority initially released four prospective designs in November but they were criticised as looking like they were "knocked up by a five-year-old".
It said the new logo represented the area and coastline with 113 dots for the 76 councillors, 33 wards, three towns, and one council.
However, councillor Mark Howell, of Poole People and Independent Group, said: "It makes me shiver when I look at it.
"How does an authority for an area with a strong summer tourist industry end up selecting a logo that looks like a snowstorm?"
Christchurch resident Annabel House said: "It's not very good - it does [look like a snowstorm], perhaps we need a different one for the summer."
Stefan Nagiel from Boscombe said: "'BCP Council' doesn't tell you what it is, why don't they write in the words? It doesn't do anything for me."
The authority said it had been "designed in-house with some external creative design from one of the area's graphic agencies".
"We know that design is always very subjective and everyone has different tastes and opinions.
"We are happy that the chosen design has taken as many different views into account as possible, and is a strong and recognisable logo for the new council and we are very proud of it."
The logo will be used on the new local authority website, social media and stationery, as well as some staff uniforms.