A police boss has lent his support to Lush's heavily criticised publicity campaign over the so-called UK "spy cops" scandal.
The cosmetics chain has said it wanted to highlight the "undercover policing scandal" but denied it was anti-police.
Dorset Police and Crime Commissioner Martyn Underhill described infiltration of animal rights activists as "disproportionate and distasteful".
"In short, I do support Lush in exposing this issue," he added.
Dorset-based Lush said it wanted to urge Home Secretary Sajid Javid to listen to campaigners who have accused the inquiry of protecting officers.
Mr Underhill said the campaign "centres around the actions of a very specific unit of undercover officers based in London" who "using fake names of children who died, targeted animal rights campaigners in order to initiate relationships".
He said a "number of those officers" then "effectively set up home with these women, had children with them, despite having pre-existing families 'in real life' and then just disappeared from their 'fake' lives".
"In my view these deployments were disproportionate and distasteful," he added.
This is very poorly thought out campaign @LushLtd & damaging to the overwhelmingly large majority of #police who have nothing to do with this #undercover enquiry.— Ché Donald (@PFEW_Che) May 31, 2018
I will now clear my house of any of your products and my family and friends will never use them again. #FlushLush https://t.co/BXuwUNH6mQ
In 2014, he said he met with then Policing Minister Sir Mike Penning "to discuss these concerning deployments".
Mr Underhill also revealed "in the interests of transparency" the owner of Lush, Mark Constantine, made donations towards both of his election campaigns, saying "nothing was offered or exchanged, then or now, for those donations".
He said: "In short, I do support Lush in exposing this issue, indeed, I would support any organisation that did the same."
Mr Underhill added that the campaign was "clumsy and ill-judged" and he understood the "public condemnation of what seems to be on the face of it. . . a company being anti-police".
Che Donald, vice-chairman of the Police Federation of England and Wales, has previously described the campaign as "very poorly thought out".
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The campaign is set to run at all Lush shops in the UK until 17 June.