John Lewis invites Christmas ad student 'behind the scenes'

  • Published
Media caption,
Nick Jablonka made the film as part of his A-level coursework

A student whose homage to the John Lewis Christmas advert went viral has been invited "behind the scenes" to see how the real thing is made.

Thousands viewed and shared Nick Jablonka's A-Level coursework, posted on YouTube in June, thinking it was the store's hotly anticipated festive ad.

The Bournemouth student said he was "overwhelmed" by the reaction.

A John Lewis spokesman said: "Nick is clearly very talented, we'd love to invite him to spend some time with us."

The 18-year-old said the project, titled John Lewis Christmas Advert 2016 - The Snowglobe, initially got about 200 views "but in the past week it went crazy".

The piece, which features a love-struck snowman stuck in a snow globe, has had more than 460,000 views.

Image source, Nick Jablonka
Image caption,
The animation features a love-struck snowman stuck in a snow globe
Image source, Nick Jablonka
Image caption,
John Lewis said it planned to invite Mr Jablonka in to its offices

Mr Jablonka, who is studying at Bournemouth University, said: "I really didn't mean for the confusion. Although I really appreciate the overwhelming comments."

One viewer posted: "Easily comparable to 'the real thing'. Well done. I hope you go on to great things."

Another said: "Nick you've done a great job of taking our feelings on a 75 second journey."