Football strips have been stolen after a car was driven through the windows of the Coventry City Football Club store.
Police said a dark coloured Ford Focus with false number plates was used in the raid at 21:45 BST on Sunday.
Up to eight people entered the store and stole "a large number" of home and away strips and two empty tills, West Midlands Police said.
Officers are looking at CCTV footage from the Gallagher retail park area, a spokesman said.
Det Sgt Jon Fanti said: "Initial inquiries suggest that around four people were inside the Ford Focus with four more travelling on two motorbikes."