Plans for a 16-storey apartment block in Bristol are being opposed by some people who believe it will overshadow the area.
The proposals involve knocking down existing buildings at St Catherine's shopping centre in Bedminster.
Carlton Bodkin from the Love Windmill Hill group said: "Developers have gone with the idea that gives them the most space and monetary return."
Developer SCP Bedminster said local traders supported the plans.
The application has been submitted to Bristol City Council for outline planning permission.
Mr Bodkin said: "They are making a high-rise which will overshadow East Street.
"Yes it will bring people in, but there's no permeability increase, there's no public amenities."
Permeability refers to how urban design can restrict or improve the movement of cars and pedestrians and therefore improve or spoil the feeling of a neighbourhood.
Mr Bodkin said: "I don't see it as a change or improvement to the area."
The building would not be the tallest in Bristol. Christ Church in Clifton is at one of the highest points of the hilly city, but the tallest structure is St Mary Redcliffe's spire, which is 292 ft (89m) high.
The new high-rise would be the tallest building in its locality and would be about the same height as Colston Tower, which is 209 ft (64m) high.
Developer Richard Clarke said: "The city is an urban environment made up of buildings and how its interaction with green space works.
"We've gone through a visual impact assessment with the city council and we've been made to work exceptionally hard - as we should do for this size of building and location."
He said he had support from the Bedminster Town Scheme, which involves local traders.
They could see the benefits of bringing more people to live in the area, he said.
No date has yet been set for when the application will be heard.