Birmingham & Black Country

Clothes Show moves to Liverpool after 27 years in Birmingham

Models take to the catwalk at The Clothes Show Image copyright Christopher Dadey
Image caption Bosses said the event would be "refreshed to represent a new era and visitor experience"

The Clothes Show is to relocate to a new home for the first time in its 27-year history.

The fashion event, which attracts about 100,000 visitors, will move from Birmingham's NEC to Liverpool.

It will also move to a new summer date - in July, taking place over three days. It has previously been held in December.

Bosses said the event would be "refreshed to represent a new era and visitor experience".

The huge fashion and beauty show emerged from the popular BBC programme fronted by Caryn Franklin.

The live show began in 1989 and launched the careers of several models 'spotted' there, including Erin O'Conner and Cat Deeley.

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The new event is billed as the "British Style Collective presented by The Clothes Show" and will be a city-wide festival, celebrating fashion, arts and culture across landmarks such Liverpool Cathedral and St George's Hall.

Maryam Hamizadeh, director of exhibitions at Haymarket, which owns the show, said: "We will maintain The Clothes Show brand heritage and authority as the market leading consumer fashion and beauty exhibition, but refreshed to represent a new era and visitor experience."

As well as catwalk shows, visitors can shop from more than 250 fashion and beauty brands and there will also be educational seminars, designer trend presentations and beauty demonstrations.

The Clothes Show will return to the NEC for the final time from from 2-6 December.

NEC spokeswoman Kathryn James said: "We are proud to have contributed to the success of The Clothes Show and to have hosted such a significant event in popular culture over the last 27 years."

Next year's event will run from 7-9 July.

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