Edward Bawden: Bedford 'the place to see' his work
A museum that was left work by the artist Edward Bawden has become "the place to see" his work.
Victoria Partridge, from The Higgins Bedford, said being the custodian of about 3,000 of his pieces had helped bring a "new audience" to the town.
The latest exhibition showcasing his work has opened at the gallery and museum in Bedford town centre.
Edward Bawden: Architectural Elements, features work that has never been on public display.
Ms Partridge, of the Higgins Bedford, said "in the 1920s and 30s you could not move" without seeing Bawden's work which included watercolours, print murals, illustrations for advertisements, crockery and even a garden bench.
"In his day he was very popular, his water colours and prints sold well and his commercial advertising work was unique, humorous and clever," she said.
Ms Partridge said the "Bawden effect" really kicked after some of his work was loaned to south London's Dulwich Picture Gallery in 2018.
"It meant a whole new audience found that we had his archive here," she said.
"Bawden fans know to come to us, so we get a lot of visiting art students. Bedford has become the place to see Bawden."
Bawden (1903-89) lived in Essex at Great Bardfield and Saffron Walden and was one of 30 people appointed as an Official War Artist by the War Artists' Advisory Committee during World War Two.
His work came to end up at The Higgins after he struck up a friendship with its then-head, Halina Graham, who was the curator when it was called the Cecil Higgins Art Gallery.
"He believed leaving it to somewhere where his work would be appreciated - next to the works of Turner and Picasso," said Ms Partridge.
"It would be in good company and not just put away in a larger museum for archive purposes."
The exhibition, featuring prints, advertising campaigns, private commissions, personal Christmas cards and wallpaper designs, runs until to 24 January 2021.