Lewis Hamilton has sought to explain a remark at the BBC Sports Personality of the Year (Spoty) awards in which he appeared to insult his hometown.
The F1 ace, who hails from Stevenage, said it had been his dream to "get out of the slums".
His comment sparked outrage on social media from fans and residents of the Hertfordshire town.
Speaking earlier on Instagram, Hamilton said he was "super proud" of Stevenage, and that he "chose the wrong words".
The leader of Stevenage Borough Council praised him for the video, which was later removed from his account.
In a Twitter post, Sharon Taylor said: "Thank you to Lewis Hamilton for a gracious apology to Stevenage issued on Instagram tonight, in which he also says how proud he is of our home town.
"We have a five times F1 World champion that comes from Stevenage, that is quite something!"
During the awards, Hamilton said: "It really was a dream for us all as a family to do something different. For us to get out of the slums.
"Well, not the slums, but to get out of somewhere and do something. We all set our goals very, very high but we did it as a team."
The remark sparked a backlash and prompted the leader of Stevenage Borough Council to say it was "disappointing" and that people felt "very offended".
Five-time F1 world champion Hamilton took to Instagram to "send a message to the people back in the UK but also to the people of Stevenage".
"I'm super-proud of where I've come from and I hope that you know that I represent in the best way that I can always and nobody's perfect," he said.
"I definitely make mistakes quite often and particularly when you're up in front of a crowd trying to find the right words to express the long journey that you've had in life. I chose the wrong words.
"But I didn't mean anything by it and those of you who know me know that I always mean love so God bless you. Have a great day."
Stevenage was designated the UK's first New Town in 1946.
Devised as a radical solution to London's post-war housing crisis, it now has a population of about 88,000.
Other sporting and celebrity stars that hail from the town include the footballer Ashley Young, golfer Ian Poulter and actor Leslie Phillips.