Wendover's Monsta Pizza wins trademark case against Monster Energy
A pizza firm has won a landmark ruling against an energy drinks manufacturer in a trademark row.
Monsta Pizza of Wendover in Buckinghamshire fought a claim brought by Monster Energy in the Intellectual Property Office (IPO).
Monster Energy claimed the pizza firm could be mistaken for it, leaving consumers confused.
However, George W Salthouse, for the IPO, has concluded no misrepresentation would occur.
Chris Dominey, 38, who founded travelling pizzeria Monsta with Christopher Lapham last year, said: "I think it is a victory for common sense, all the way through it I thought 'this can't be right'.
"When we originally went to register the trademark we thought it was a mistake, something which had been picked up by a computer automatically.
"When they brought in a big scary law firm and we got a letter from the owner of Monster Energy in California we knew it was serious. It did get a bit hairy at times."
When Monster Energy brought the action it alleged the "Monsta element of the trademark is the dominant element and the word pizza is non-distinctive".
"The goods are sold to the same consumers in the same premises, made by the same manufacturers and the trade channels are similar," it claimed.