Beds, Herts & Bucks

Knickers Model's Own: 'Year of charity clothes' target reached

Caroline Jones Image copyright Knickers Model's Own
Image caption Caroline Jones started her campaign on 1 January and has posted a daily picture on social media ever since

A woman wearing charity shop outfits every day this year to raise money for cancer research, has reached her target three weeks early.

Caroline Jones, 47, from Harpenden in Hertfordshire, began Knickers Model's Own in memory of her mother Mary Benson, who died of breast cancer.

She has raised £36,500 - or £100 a day - and donations are still coming in.

"It's incredible... [this amount] could fund two PhD students for a year," she said.

"This is a very happy day for me, the target felt hugely ambitious but we've done it and this money continues the pioneering work at Cancer Research UK, in the fight against cancer.

"The campaign runs until 31 December and the fundraising is open-ended, people can always donate... who knows where it will finish."

Photo a day

Mrs Benson, who died in October 2014, had been a volunteer at the charity's Harpenden shop for 13 years.

Mother-of-three Ms Jones started volunteering as a window dresser soon after her mother died and on New Year's Eve last year decided she would post a photograph every day on social media of her wearing a different outfit.

She hoped to raise £1,000 in a year, but her daily posts became so popular she increased her fundraising target.

A sale of about 1,000 items of clothing and accessories in November raised just over £2,600.

She celebrated the news or reaching her target by announcing her next project will be writing a book about her year of pre-loved fashion.

"I won't be bored, I'm not going anywhere," she said.

Image copyright Knickers Model's Own
Image caption Ms Jones volunteers as a window dresser at the Cancer Research UK shop in Harpenden
Image copyright Knickers Model's Own
Image caption She said her campaign had "captured the imagination"
Image copyright Knickers Model's Own
Image caption Caroline Jones said she hoped her campaign would encourage more people to buy from charity shops
Image copyright Knickers Model's Own
Image caption She said she had got "the best wardrobe she'd ever had"
Image copyright Pennybird and Camera
Image caption More than 300 people attended a sale of her clothes
Image copyright Knickers Model's Own
Image caption "People are drawn to the campaign because of the message - you can be fashionable and ethical," Ms Jones said

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