London 2012: Olly Murs to appear at Love Luton Festival
Olly Murs has been confirmed as the second major act performing at this summer's Love Luton 2012 Festival.
The chart-topping singer-songwriter will perform on Saturday, 7 July at Popes Meadow.
Last month, organisers announced that the group The Wanted will perform on 6 July.
The four-day festival is planned to coincide with the arrival of the Olympic torch in the town.
Olly Murs first found fame on ITV's The X Factor, where he was runner-up to Joe McElderry.
Since then he has had four number one singles, a Brit Award nomination for Best British Single and a sellout tour.
Both of his albums have gone double platinum, selling a total of more than 1.3 million.
The festival's artistic director, Rob Lee, said the organisers were "absolutely delighted" that the singer had accepted the town's invitation to perform.
"Because of his amazing profile, securing his talents is a wonderful boost to the town benefiting our music lovers and visitors," he said.
"The hat-wearing Olly will help us to sell Luton to the world."
Joining Murs on the 7 July will be grime rapper Skepta, North London hip-hop artist Sway, UK urban and dance performer Mz Bratt and up and coming rapper Lady Leshurr.
Rising Irish pop star Aisling O'Reilly will join The Wanted the night before.
Luton Borough Council will be announcing the rest of the line-ups for the two Popes Meadow performances over the next few weeks.
Other events planned for the festival include a carnival parade, fireworks displays and Mela, all leading up to the arrival of the Olympic torch in the town on Sunday, 8 July.