Boxing at Bluewater could be long-term fixture
A European title fight at Bluewater in Kent could be the first of many boxing bouts at the complex.
Former Olympic champion James DeGale defended his European title against Frenchman Hadillah Mohoumadi on Saturday at the £60m Glow venue.
"Our aim is to try and do three or four major shows here a year," said promoter Mick Hennessy.
Bluewater general manager Robert Goodman said: "There's a whole host of live sports that we could hold here."
The Glow venue, which held its first events last year, is the most recent addition to Bluewater, which opened in March 1999 on the 240 acre site of a former chalk quarry.
In August Bluewater unveiled proposals to extend its West Village with 20% more shops and restaurants.
The super middleweight fight was DeGale's first with Mr Hennessy after he split with promoter Frank Warren.
'Start from scratch'
Brighton boxer Chris Eubank Jr and Adam Dingsdale, from Hoo, in Kent were also fighting on Saturday.
Mr Hennessy said a great deal of work had gone into organising the event.
"It is a brand new complex, starting from scratch," he said.
"There were no licences in place for sporting events of this nature and all that had to be established.
"We would love to promote here on a regular basis.
"Right now Glow has planning permission for 2,700 seats.
"We are hoping that with extra planning permissions they can get that up to close to 5,000."
Mr Goodman said Bluewater was getting feedback that visitors wanted to see live sport.
"On the basis that this is virtually a sell-out our guests are saying to us this is of interest so that is really exciting," he said.
"We think this one is going to go very, very well and then we will have to review it and look at going forward."