The majority of children would be happy to see the competitive element removed from school sport, a survey suggests.
Almost two thirds (64%) of eight to 16-year-olds polled said they would be "relieved, not bothered or happier" if winning or losing were not a factor.
However, 22% of parents said they would have less interest in watching school sport if it was not competitive.
The poll, by Marylebone Cricket Club and charity Chance to Shine, surveyed 1,000 children and 1,000 parents.
Although 84% of children believed experiencing winning and losing was important, the survey revealed that many would rather play sport for fun, or would be relieved if less was at stake.
Asked how they would feel if winning and losing was removed from sport, 30.3% responded that "as long as I get to play I'm fine with it", one in five said "it wouldn't bother me" and one in 10 said "it would make me less anxious".
The figures have caused concern at Chance to Shine, which seeks to increase cricket participation in state schools.
"It is worrying to see that so many children would be relieved to see competition removed from sport," said the organisation's chief executive Wasim Khan.
"We want to teach children the importance of playing sport competitively and fairly and for them to see the benefits that it can bring to their lives."
The survey also found that 89.3% of parents of eight to 16-year-olds believed it was "important" or "very important" for their children to taste victory or defeat in sport.
Just under two in five (39%) children said their parents would be less interested without a competitive factor.
The poll also suggests that pushy parents who shout orders at their offspring from the touchlines are on the rise.
About 86% of the children surveyed, along with 97% of the parents, said that they felt some mothers and fathers were more concerned about winning than the children themselves.
Asked what was most important about school sport, both parents and children agreed that teamwork and exercise were the key aspects.
The study follows a report by education watchdog Ofsted last year that said there was not enough strenuous physical activity in school PE lessons.
In February, the government pledged to award primary schools in England £150m per year in sports funding in an effort to restore PE to the heart of the timetable and capitalise on the legacy of the London 2012 Olympics.
Chance to Shine is launching a campaign to stress the importance of competitive sport and fair play in schools.
Coaches will give assemblies and lessons to 420,000 children in 5,500 state schools.