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Money Box reporter
We're often asked to shop locally and support businesses on our high streets, but just how easy is that if you have a disability?
Well, firms across the North East are being encouraged to make their shops and premises more accessible for Purple Tuesday.
The team behind the day say simple steps, such as talking to customers, learning basic sign language and offering support for someone with a visual impairment, could improve disabled customers' experiences.
M&S chief executive Steve Rowe says he is "protecting the magic" of M&S food.
Frances Bishop says communication is more important than a degree if you want to run a successful business.