Women’s rights in Africa

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Rwandan brewery apologises for sexist beer jokes

Samba Cyuzuzo

BBC Great Lakes

Rwanda Skol beer bottles with the sexist jokes
Social media

A Rwandan brewery has apologised to those upset by derogatory jokes about women printed on its beer labels.

One of the jokes appearing on the bottles of Skol beer says: “When can a woman make you a millionaire?” The answer: “When you are a billionaire.”

Tweeters reacted in fury to the #livelaughlager campaign.

“Sexist jokes are NOT funny… they perpetuate the narrative that women are less intelligent and capable than men!” one person tweeted.

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Another tweeter, Juliette Karitanyi, posted that women weren’t laughing, adding it undermined the work of Rwandan women.

The minister of gender and family planning agreed, saying such language demeaning women was not acceptable in Rwanda.

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The illustrator involved in the campaign for Skol - one of Rwanda's most popular beers - was the first to apologise, saying it did not correspond with his personal values.

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After the BBC contacted Skol Rwanda, the brewery tweeted that it was sorry for any offence caused.

“We’ve stopped production of these jokes,” it said.

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Could the menstrual cup eradicate period poverty in Kenya?

Ebby Weyime has created Kenya's first menstrual cup
Kenya is a pioneer when it comes to menstrual health management in Africa, being the first country in the region to give all schoolgirls free sanitary towels.

But local menstrual health educator Ebby Weyime thinks that a one-time donation of a menstrual cup would be cheaper long term - and that a reusable product would relieve the pressures of single-use products that damage the environment. 

She’s developed her own menstrual cup which she sells and donates locally – but to spread the word, she has to first tackle cultural taboo around virginity and menstruation. 

Producer: Sophia Smith Galer