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Oasis moves into menswear

Male models
The Idle Man

Calm down Britpop fans, the story's actually about the bosses of women's fashion chains Oasis and Warehouse who have made their first move into menswear.

They've bought a Shoreditch-based start-up The Idle Man.

Launched in 2014 by a former Asos menswear buyer, the online site flogs big-name fashion brands and has a team of in-house designers.

Hash Ladha, Oasis and Warehouse group chief, said: "We can bring scale to The Idle Man's proposition as well as infrastructure support, and the brand allows us to tap into the growing demand for fashionable menswear through a credible and well-established brand."