Voice-activated technology

Heads up: Why tech is in a race for your face

Dave Lee

North America technology reporter

Amazon is keen to get its Alexa technology into lots of different devices
Getty Images

If there’s one thing technology companies learned during the smartphone boom, it’s that getting people locked in early is the difference between success and failure.

Customers are simply unwilling, at least in any significant number, to leave whatever ecosystem they’ve invested in - whether it’s Apple’s iOS or Google’s Android.

And so when there’s a chance to break ground on a new ecosystem, a fresh opportunity to get people locked in for years to come, you can expect a scramble.

For “voice”, widely considered the next big platform in tech, the scramble is on, and it's being seen most aggressively in one distinct area: your face.

Read Dave's full blog here