BBC South West
A Cornwall cinema chain has asked people "come in and buy a coffee, popcorn ... to take home, or buy a gift card" if they want to support the industry as it faces "current huge challenges".
The WTW chain, which operates screens in Newquay, St Austell, Truro and Wadebridge, said it was making the suggestion after the "unprecedented" last few days for cinemas.
It comes after the Cineworld chain said it was temporarily closing its UK cinemas in the coming weeks.
Odeon announced it was cutting the opening hours for some of its cinemas in the UK and Ireland to weekends.
The announcements came after delays were confirmed in the release of big-budget films, including the James Bond movie No Time To Die.
Company director Mark Williams, of the 75-year-old local chain, said now was "the time we and all our cinema colleagues need your support", as well as those in its supply chain, from sound and projection engineers, to local drinks and concessions suppliers who had "had their lives turned upside down".
He said current releases were "maybe not be what would have been at the top of your cinema going wish-list, but don't be afraid to give them a try".
He added that anyone not ready to come back to the cinema yet could "support us in others way".
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The UK Cinema Association believes restrictions on food and social distancing will stop venues opening.
A pop-up drive-in cinema will appear in Northampton later this month, as part of a partnership with the town's Filmhouse.
The Filmhouse at Delapre series will see socially distanced outdoor screenings at the 900-year-old abbey from 23 July to 9 August.
Movies include Back to the Future, Kinky Boots and The Greatest Showman.Copyright: BBC
It comes as Northampton Filmhouse remains unable to show films at its town centre venue due to government restrictions over the coronavirus pandemic.
The scheme has been made possible with support from Conservative-controlled Northampton Borough Council and tickets will go on general sale on Thursday.
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