HTC

HTC shares down close to 7% on big job cuts announcement

HTC logo
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Shares in Taiwan's smartphone maker HTC were down close to 7% in afternoon trade on Tuesday after the firm said it would cut 1,500 jobs - or about a quarter of its global workforce.

HTC was once a major player in the smartphone market but it has been struggling to keep afloat as it tries to compete with industry giants like Apple and Samsung.

The firm said the job cuts were part of a "realignment of resources" across the organisation.

HTC manufactures Google's smartphones, the Pixel and Pixel XL.

Its shares are listed on the Taiwanese Stock Exchange.

HTC's Tom Daley swimming pool phone advert banned

BBC News Technology

HTC's Tom Daley swimming pool selfie
HTC

An advert showing Plymouth-born Olympic diver Tom Daley using a smartphone at a swimming pool has been banned on the grounds that similar behaviour by consumers would damage the device.

HTC has promoted the ad on social media since mid-2017.

But an investigation by the UK's advertising watchdog discovered that the device's own instructions said the phone should not come into contact with pool water.

HTC has yet to respond.

The advert for HTC U11 showed Mr Daley repeatedly jumping from the highest platform at a swimming pool, and taking images of himself as he fell. In addition, the athlete was shown using the phone as he climbed out of the water.

HTC had defended the campaign on the grounds that the device's IP67 waterpoof rating meant it could be briefly submerged up to a depth of 1m (3.3ft).