Martin Sorrell

  1. Sorrell looks east

    Martin Sorrell

    Sir Martin Sorrell's new company has made two acquisitions in London and Korea.

    MightyHive, part of Sorrell's S4 Capital group, is merging with London-based ConversionWorks - which works with Boots, Diageo, and Giffgaff - and Datalicious Korea, a Google Analytics company.

    Datalicious Korea founder and chief executive Sun-Young Kim said: "Asia-Pacific is the world's fastest-growing economic region and we are thrilled to join the MightyHive operations locally.

    "Datalicious Korea's home of South Korea is headquarters to many large multinational companies, and we look forward to bringing them MightyHive's full suite of services in conjunction with our analytics expertise."

  2. Sorrell buys £13m of shares in S4 Capital

    Martin Sorrell

    Sir Martin Sorrell has bought £12.7m worth of shares in S4 Capital, the media firm he founded last year after he was ousted from advertising giant WPP.

    He acquired 8.9 million of new shares at £1.42 per share.

    A number of other directors in the company, including executive director Scott Spirit and group chief finance officer Peter Rademaker also bought more shares in the business as part of a recent share issue.

  3. Sorrell: Need to make advertising clear to consumers

    Today Programme

    BBC Radio 4

    Sir Martin Sorrell

    Sir Martin Sorrell, who left WPP under a cloud last year, has set up a new advertising agency S4Capital which on Tuesday bought an agency called Firewood, which will be wrapped into MediaMonks, the name of one Sir Martin's new agencies. (He is known as "senior" monk.)

    His aim to focus on digital advertising, which he says is growing at 10% in the first half, compared with a 3% fall in traditional advertising.

    He was asked on BBC Radio 4's Today Programme about the risks of digital advertising - which is personalised - and whether consumers really knew what they were letting themselves in for.

    "As long as the consumer understands what he or she is letting themselves in for it's fine."

    “When was the last time you refused to go a website [by not accepting cookies]," he asked.

    But the cookies were "impractical", involving 16 pages of paperwork which if sent to a lawyer would take 30 days to get through.

    "What we have to do, is clearly articulate to consumers, on an opt-in basis, you chose to participate what you are letting yourself in for, what your data will be used for," he said.

  4. New joiners for Sir Martin's firm

    martin sorrell

    A year ago, Sir Martin Sorrell stepped down from WPP - the world's largest advertising agency, which he had run for 33 years - after an internal investigation into claims of personal misconduct, which he denied.

    WPP held its annual general meeting today - where Sir Martin's successor, Mark Read, told investors that the financial guidance for the group was unchanged.

    Sir Martin, meanwhile, is announcing new appointments to the S4 Capital business he set up after his departure. Scott Spirit is joining as chief growth officer and Elizabeth Buchanan is joining as a non-executive director.

    Mr Spirit joins from an artificial intelligence company, and had previously worked at WPP, while Ms Buchanan comes via her full-service digital ad agency, The White Agency, and roles at WPP, OMD Worldwide and most recently Rokt.

  5. 'Frenetic'

    Sir Martin Sorrell

    "New business activity is frenetic and the pipeline is still at twice the level of last year".

    That's Sir Martin Sorrell describing his new business S4Capital.

    He set up it after he left WPP, the advertising and marketing business he founded, a year ago after an internal investigation into claims of personal misconduct.

    Revenue for the three months ending 31 March rose 38% to £40.9m, while gross profit rose 37% to £32.8m

  6. Sorrell agency reacts to Dutch court action

    Sir Martin Sorrell

    Sir Martin Sorrell's new advertising agency S4 Capital has issued a statement after a Sunday Times story about a legal battle surrounding Media Monks, which S4 purchased in July last year.

    Ex-Media Monks investor Rogier Schalken is taking the Dutch agency to court to see if he is entitled to a portion of the sale proceeds.

    He wants to find out if Media Monks was already in talks with suitors when he sold his stake in the firm in November 2017.

    "The matter is a dispute between former shareholders of Media Monks," says a statement from S4. "Any involvement of S4 Capital will only be as a witness in any action."

    S4 continued: "The complainant was not a founder of Media Monks and was a 0.029% (or 29/1000ths of 1%) shareholder in Media Monks up until November 2017, when he sold his shareholding.

    "Discussions between S4 Capital and Media Monks did not commence until well into 2018."

  7. Sweet spot for Sorrell

    Today Programme

    BBC Radio 4

    Martin Sorrell

    Sir Martin Sorrell, who has set up a new advertising company S4 after leaving WPP last year, says his business is in the "sweet spot" of the digital market place.

    Speaking to BBC Radio 4's Today Programme, he said that digital advertising was growing at 20% or 30% a year compared with traditional advertising which is flat, or growing at around 2%.

    The businesses uses customers' data and he said customers had to opt in. "They have to know exactly what they are letting themselves in for," he said.

    He added that the five big tech companies - Google, Amazon, Facebook, Tencent and Alibaba - are "media companies, not just technology companies".

    "They have to acknowledge it, which I think they are beginning to do, and they have put editorial staffs in place to monitor editorial content," he said.

  8. Sorrell's loss

    martin sorrell

    Sir Martin Sorrell's new business S4 has reported its first results. He set up the business after leaving WPP last year.

    It made a £9.1m loss and employes 1,200 people in 16 countries.

    It has new business assignments from Procter & Gamble, Nestle, Avon, Mondelez, Bayer, Electronic Arts and Electrolux, the company said.

    "It is clear that the Company's purely digital model based on first party data fuelling digital content and programmatic is resonating with clients," Sir Martin said.

  9. Martin Sorrell's S4 Capital confirms deal talks

    Sir Martin Sorrell

    Sir Martin Sorrell's marketing firm S4 Capital has responded to speculation that it may buy US adverting firm Mightyhive, saying it "confirms that, as it often is, it is in discussions with the owners of several digital marketing services businesses about a possible acquisition".

  10. Video content

    Video caption: Martin Sorrell addresses WPP allegations

    Sir Martin Sorrell has defended his behaviour while in charge of WPP in an exclusive interview with the BBC.

  11. Sir Martin Sorrell returns to the stock market

    Sir Martin Sorrell

    Sir Martin Sorrell will make his return to the London Stock Exchange today when shares in his new business S4 Capital Group will re-list.

    The former boss of WPP who stepped down after an internal investigation into claims of personal misconduct, says the business will provide "global, multi-national, regional, local clients and influencer-driven millennial brands with new age/new era digital marketing services".

    Shares in S4 were up 1.5%.

  12. What's in today's papers?

    Today's business sections

    The Martin Sorrell takeover of Dutch digital agency MediaMonks leads the Guardian's business section with: "Sorrell on verge of €300m takeover of digital agency". The interesting aspect of it is that he has seen off competition from his old firm WPP.

    The Times goes with: "Big pub companies are 'gaming system and bullying tenants'". The alarming accusation comes from Labour MP Rachel Reeves, chairwoman of the business, energy and industrial strategy committee.

    The FT's Companies & Markets section, meanwhile, has some good news for beancounters: "Brussels hires 'big four' for tax advice'.

  13. Sorrell set for first deal

    Martin Sorrell

    The Guardian is reporting that Sir Martin Sorrell is on the verge of sealing a €300m (£266m) takeover of the Dutch agency MediaMonks.

    The deal could be announced as soon as Tuesday and would be the first acquisition for S4 Capital.

    Sir Martin set up the venture very quickly after leaving WPP after three decades running the advertising group.