Social media influencers

  1. Video content

    Video caption: Schoolmates Ollie and Jacob on TikTok fame

    Ollie and his best mate, Jacob, have become the comedy duo everyone's talking about on TikTok.

  2. The rise of India's kid influencers

    Video content

    Video caption: Young social media stars tell us their stories.
  3. Video content

    Video caption: ‘We risk our lives being influencers in Afghanistan’

    The country’s biggest social media influencer, Ayeda Shadab, has nearly 400,000 followers on TikTok.

  4. Social influencers and the perfect body

    Video content

    Video caption: How online influencers get paid to promote cosmetic surgery

    The story of a company that sells cosmetic surgery, an online influencer who took payment to promote it, and what happened to some of the women who were influenced.

  5. Video content

    Video caption: 'Find people who complement your weaknesses'

    Amber Atherton, boss of tech firm Zyper, says you need staff who are good at things you might not be.

  6. Video content

    Video caption: How social media can change the fortunes of lockdown start-ups.

    Building a business on Instagram: "You lose your phone, you lose your business"

  7. Video content

    Video caption: 'My campaign outperformed non-disabled influencers'

    Disabled influencer Pippa Stacey says "brands are beginning to see our value".