Entertainment One

Ticker ETO

Today's data summary

Market open
% change
Price Pence
As of 13:26 18 Oct 2018
Market cap. Pound sterling
2,045.21 million
As of 13:26 18 Oct 2018

Latest updates

Peppa Pig thrives

Peppa and George Pig

The continued popularity of Peppa Pig is helping its owner Entertainment One to remain confident that it will meet its profits expectations for the year.

New shows of the small pink pig and her brother George were broadcast this year and new episodes are promised for spring 2019.

In China, where the cartoon is popular, the theatrical release of Peppa Pig: My First Movie Experience is being co-produced with Alibaba and is expected to launch in early 2019, just ahead of celebrations for the Chinese Year of the Pig.

Its first half runs to the end of September and it said:"Trading for the group over the first six months has been consistent with trends outlined at the start of the financial year". Full-years profits are also in line with expectations.

Shares in Entertainment One, which also owns PJ Masks and Cupcake & Dino, were up 1%.

ITV gets serious about Netflix/Amazon threat

Peppa Pig
Could ITV take another run at Peppa Pig-owner Entertainment One?

Commenting on ITV's plan to set up a streaming service, Neil Wilson, chief market analyst at Markets.com, says: "ITV’s new vision to take on the cord-cutters shows the business is serious about the threat from the likes of Netflix and Amazon, but will it come at the expense of ad revenues?"

He says: "Management is right in thinking subscription revenues are more reliable than ads and wants a piece of the action. It clearly thinks it has the content to justify it, although it may necessitate a more acquisitive approach to build out the studio’s content (another bid for Entertainment One?).

"But advertisers may shy away if the best shows are not free-to-air. Given the current revenue split the calculation is that it’s worth going down this route."