What happens at the end of your product's life cycle?

BBC Radio 5 Live

So how can firms, such as those selling beauty products, become greener?

Jo Chidley founded the sustainable and ethical cosmetics company Beauty Kitchen eight years ago with her husband.

She says: "When you start a business, generally speaking you're designing products that you want people to buy - that's what consumer products are about.

"And I think what we've forgotten, that we need to focus back in on, is that we should be designing products with the life cycle and end in mind.

"So, rather than designing a product, and it looks amazing, and you give it to the consumer, and the consumer uses it, and then you don't know what happens after that, you should be designing a product thinking about what happens once the consumer has finished with it."

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