Neuroscience

  1. The buy button

    Video content

    Video caption: How advertisers are trying to use neuroscientific techniques to hack our brains

    Advertisers would love to find a "buy button" in our brains, which when pressed would make us buy their stuff. A new breed of "neuromarketers" are offering just that. Does it work?

  2. The Human Brain

    Video content

    Video caption: Brian Cox and Robin Ince are joined by Conan O'Brien to look at the amazing human brain.

    Brian Cox and Robin Ince are joined by US talk show host Conan O'Brien and neuroscientists David Eagleman and Gina Rippon to look at our plastic, adaptable brains.

  3. Body Movin'

    Video content

    Video caption: Nemone looks at the link between music and our minds…and how music literally moves us.

    Nemone looks at the link between music, our minds and the desire to move our bodies. With insights from Dr Daniel Levitin and Dr Victoria Williamson.

  4. Cheesecake for the Mind

    Video content

    Video caption: Nemone looks at the link between music and our minds

    Nemone looks at the link between music and our minds. With insight from scientists on how we process sound, and the musicians who fire up our synapses with their songs.

  5. Why is it so much easier to choose doughnuts over broccoli?

    Video content

    Video caption: BBC Ideas looks at why your brain chooses one food over another

    What's going in your brain when you choose one food over another? Made in partnership with the Royal Society.

  6. Why metaphors are more powerful than you think

    Video content

    Video caption: BBC Ideas explores how metaphors shape how we see the world

    Metaphors are not just for poets - they're everywhere in our everyday language. And they shape the way we view the world.

  7. Boys' toys. Girls' toys. Should toys just be toys?

    Video content

    Video caption: Sparkles for girls. Diggers for boys. Should toys just be toys?

    Sparkles for girls... Diggers for boys... Why do we still have so much gendered stuff? And what impact does this have on our children?

  8. Can playing Pokémon rewire your brain?

    Video content

    Video caption: Gamers have developed a unique cluster of brain cells that recognise Pokémon characters

    Gamers have developed a unique cluster of brain cells that recognise Pokémon characters