Rebecca O’Keeffe, head of investment at interactive investor has shared her thoughts on that successful Comcast bid for Sky. She said:
The premium that is being offered by Comcast is indicative of how much pressure is on traditional media platforms. Their newer tech savvy rivals have revolutionised the way people engage with TV and internet content. Legacy media companies are desperate to find a place in this new order and consolidation in the sector is likely to continue.