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BBC Radio 5 Live
Toby McKeever, interim chief operating officer of Lucozade Ribena Suntory, has been speaking to Radio 5 Live's Wake Up To Money about the company's decision to reduce sugar levels in its drinks two years ago.
He said the changes to reduce sugar were underway before the sugar tax was introduced last year.
Sales of Lucozade Energy are up 5%, Lucozade Sport up by 14% and Ribena Light up 6% since the sugar tax was introduced.
"There's a big debate in society about health and about sugar levels. We have to make that sure we keep the conversation balanced. We talk a lot about calories in being the issue but an equal issue is calories out".