Barking and Dagenham council is urging residents to report homeless people they see sleeping on the streets so they can be offered help before Christmas.
The council has put in place measures to support rough sleepers who wish to take up emergency accommodation throughout the colder months.
Once a rough sleeper is put in temporary accommodation they will be able stay there for the whole of winter, a council spokesman said.
Mark Fowler, Barking and Dagenham council’s director for community solutions said: “It is getting cold out there and we would rather no one is sleeping rough in these conditions.
“We are determined to reduce the number of people sleeping rough in the borough and we need your help to make sure they get all the support needed.”
Residents can report rough sleepers through the street link website and a support officer worker will be sent out to speak to them.